The Types of Links and How to Use Them to Grow Traffic
If you’re just getting started with inbound marketing, you’ve probably read that one way to grow website traffic is by link building, or the process of earning more links. But what exactly are inbound links, and how are they different from other links?
To start, there are three types of links: internal links, inbound links, and outbound links. All of them are important, but inbound links are the most beneficial because they boost your authority across the internet.
What is an Inbound Link?
Inbound links are links hosted on another website that link to your website. The word “inbound” is typically used by the person that receives the link. So, for example, if we were to link to USA Benefits Group’s website here, they would count this as an inbound link.
For us, we would consider this link an outbound link. That is, it links from our website to another website.
The last type of link is an internal link, which is a string of text that links to another website or blog post that is located on the same website.
Why are Inbound Links Important?
Inbound links are important because website that receive many inbound links are more likely to rank higher in search engines. In a nutshell, inbound links tell site crawlers that your website is an authority on a certain subject. This means that the more inbound links you have from high quality websites, the higher YOUR website can rank in on search engine results pages (SERPs).
Inbound links are also important because they generate referral traffic. If someone includes a link to your website on their website or blog, people might see the link and click on it.
How Do I Build an Inbound Link?
There are three rules to follow when building inbound links. First, make sure the link comes from an authoritative website. Second, use proper anchor text. Anchor text is the part of the sentence that is hyperlinked.
Good inbound links have natural anchor text, meaning links that are editorially placed or vouched for by the site’s owner on a page. You can read more about link schemes and unnatural links in the Google Webmaster Tools Quality Guidelines.
Finally, don’t do any of the Five B’s of Bad Link Building: Borrowing, Begging, Bartering, Bribing, or Buying.