LinkedIn is one of the more rapidly-growing social networks out there, and it’s a great way to connect with customers on a professional level. Here are some quick tips to optimizing your LinkedIn profile so people can find you.
Keywords: Take a page out of your SEO Strategy Book and think about which keywords you want your profile to “rank” for. Include those keywords in your job descriptions.
Professional Name: LinkedIn is strictly professional. Only use your real name; no gimmicks.
Professional Photo: Your profile is seven times more likely to be viewed if you have a professional-looking profile picture.
Location: People often search for professionals located in their area. Include your location in your profile.
Headline: You get 110 characters to really sum up your skills. Make them count!
Customized URL: LinkedIn provides a simple URL that links directly to your profile. Be sure to share this link (example: http://www.linkedin.com/in/firstnamelastname) rather than the longer, more confusing, directory version (www.linkedin.com/pub/firstname-lastname/43/324/a3b).
Be Active: Update your status on a regular basis and share thoughtful/insightful news from within your industry.
Professional Summary: Expand upon your professional headline and support it with a thorough and intriguing summary.
Visual: Show examples of your work including YouTube videos, SlideShare presentations, and documents.
Connect: Connect with as many people that you know as possible to broaden your circles.
Endorse: Since LinkedIn launched endorsements, over 10 million are given out every day. Yet, the average LinkedIn user only has 5 endorsements. These affect how you appear in search results, so be sure to endorse others so they endorse you!
Brag: Fill out every section, especially the volunteer experience area.
Contact: Make it easy for others to contact you. Provide your email address as well as links to other social networks like Twitter and Facebook.
Recommendations: Don’t be too shy to ask for recommendations from others. These can go a long way in establishing your credibility.
Groups: Join as many relevant LinkedIn groups as possible and participate in the conversations.