Blogging should be a fun and creative way to promote your brand and business. Being original and personable when writing your blog content will help your readers identify and connect with you and your business. It is a great way to show off your industry expertise and answer customer questions along the way. Although blogs should be an individual expression of your personal writing, there are some guidelines to follow. Some of the biggest problems with unsuccessful blogs are as follows:
Although a professional blog should cater as a means of supporting your personal business, that doesn’t mean your blog has to be all business and no play. Some signals that your writing is too formal includes things such as big words people may not know the definition of and boring, technical writing with no pizzazz. When you’re blogging, try to stick to common-known words and even a little humor to engage and connect with your readers.
On the other side of the spectrum, you also don’t want a blog that is too informal. Your blog should be a representation of you and your brand, but if you are too informal in your writing, readers may not take you seriously. Let your readers into your world by sharing appropriate experiences and stories to exemplify your blog posts. In addition, try to steer clear of too many hyperbole, which are commonly exaggerated or embellishing statements or phrases used in writing (Example: This suitcase weighs a ton!). One or two hyperbole can help you seem more personable to a reader, but too many can make you seem unprofessional.
All professional credibility is lost when you don’t know how to use proper spelling and grammar. Poorly written blog posts with common grammar errors steer your potential readers away. Knowing the difference between their, they’re, and there will make your customers want to come back and read about what you have to say. Also, don’t forget to use spell check before you post a blog.
Quality Over Quantity
If people follow your blog, they are looking for regular content to be posted from you. However, that doesn’t mean low-quality content that holds no substance. Only post when you have a definitive subject with enough words and research to back it up. To land a nice search engine ranking with your blog, you should post more than 300 words in each of your blog posts. Google labels anything close to 200 words as “thin content” that can damage your rankings.
One of the biggest mistakes with blogging is creating content about a topic that already has a million other articles written about that topic. If a topic has been discussed by writers you know have better points to make than you, don’t try to copy or repeat that writer. You can link to other blogs and articles to support your writing, but don’t rely too heavily on it. Being original is one of the hardest things about blogging, but sticking to what you know best in your industry and business help you be successful at it.