If you recall from our previous blog post, Reactions was Facebook’s reaction (for lack of a better word) to the outcry from users wanting a dislike button added as an option to respond to Facebook posts.
Reactions is not a dislike button, but it might be even better. Facebook describes Reactions as an extension of the Like button, allowing the user more ways to share their personal reaction to a post in a quick and easy way.
The Reactions feature can be accessed by holding down the Like button on your mobile device or hovering over the Like button on a desktop computer. When doing this, six reaction image options will appear, and you can tap either Like, Love, Haha, Wow, Sad, or Angry.
According to the Facebook Newsroom, the social networking site has been testing Reactions in a few markets since last year and has received positive feedback so far.
What does this mean for brands?
Facebook is not adding any special advertisement targeting capabilities based on how people react to posts, but the data that is collected by brands based on Reactions might help companies better target their audience and advertise over Facebook. For example, brands will be able to analyze if a posting got more “Sad” or “Angry” reactions or “Love” and “Wow” reactions to help understand what a consumer is thinking while looking at their advertisement.
So, what is your reaction to the new Reactions feature? Leave a comment below.