Search engine optimization (SEO) and blogging go hand in hand. If you’re like me, you are constantly catering your blog posts and website material to fit the standards of good SEO practices to ensure your content will get noticed on search engines. However, how do you know which SEO practices are truly important in making sure your content gets noticed? Here are three questions concerning content and SEO answered:
- Does quality content mean I will get high rankings in Google?
High-quality content that provides value to your readers is important when trying to rank high in Google. However, quality content does not equal automatically high rankings in Google. There are other websites and blogs that could have content that is at least on par, if not superior, to yours. Overall, a combination of good SEO tactics and strategies (such as providing backlinks, metatags and keywords, etc…) will determine your true SEO success.
- Do my keywords need to be an exact match throughout content?
Keywords do not need to be repeated verbatim throughout an entire piece of content. Do not tailor your headline to result in an awkward combination of words just to include a keyword. The goal should be to write an awesome headline that encompasses what your article is about—even if that title does not include a keyword. In fact, try not to overuse keywords in your article’s content too often either. Keyword stuffing, or the act of shoving as many keywords onto a page as possible, is against Google’s Webmaster Guidelines, and might even get your website penalized.
- Are more links better than more content?
The easiest way to answer this one is this: both are highly important. However, link building nowadays is more focused on the quality and not the quantity of links. You should focus on having relevant and widespread sources that link to relevant pages. Content types from different formats will bring you more links over time. Your content and linking should complement each other.
In conclusion, mastering SEO takes time and patience. Make sure to produce content that readers want to engage with, write specifically for your readers and not search engines, include keywords (but not a plethora), and include links.
If you are an SEO beginner and want to read up on some quick tips, check this out.
Do you have any SEO tips? Leave a comment below.