I have covered all the bases of marketing your small business on Facebook, Twitter, and LinkedIn, but what about the more visual social media platforms? Although Pinterest may be one of the more abstract social marketing tools, it can still be a platform to drive traffic and connect with local customers.
Here is how to market your business on Pinterest:
Discover what prospects are interested in
Like any marketing campaign, you must discover your target audience and their interests on Pinterest. To do this, find out what your target audience is doing on Pinterest. Who are they following? What kinds of things are they pinning?
To find topics most relevant to your business, click on the search box to open the drop-down category list. Click through the categories that are most relevant to your business, and start to see where your company fits in on Pinterest.
Use keywords on your profile & board
After you have identified the popular topics and keywords that your target audience uses, you can begin building your own business profile on Pinterest. Use the interest topics that you have identified to create your boards. For example, for the iBoomerang Pinterest page, we created boards pertaining to our business interests, such as “SEO,” “Social Media,” “Blogging,” “Sales,” etc.
Create & re-pin interesting, informative content
Now that your profile and boards are created, it is time to fill your boards with content. People come to Pinterest looking to learn something new or to make a purchase. Think of what informative content you can share on your Pinterest. If you blog, make sure to pin each of your blog posts to a board pertaining to that subject. The content you post is always an opportunity to get repins from others and allow you to reach more people. Try creating some boards related to your community, share educational content related to your business, and share product information.
If you are sharing information, you will likely find your audience asking questions and repining your content. You might even be able to find people sharing related information on their own boards by searching. Answer any questions and engage with your audience when they like or repin your content. This is a great way to connect with a potential customer or prospect.
In conclusion, Pinterest can be a social media marketing secret weapon. It is a way to circulate your content in order to acquire new customers and prospects for your small business. However, like any social media platform, you will only see great benefits if you gain a following. You can achieve this with consistent pinning. Don’t forget there are also Pinterest analytics to show you just how well your content is performing.
What tactics work best for marketing your business on Pinterest? Leave a comment below.