The internet holds so much information and advice surrounding the topic of social media and how to best utilize it as a tool to market your business. However, a plethora of information is sure to bring contradictory advice about the best way to approach social media marketing.
Here are three mistakes you might be making on social media, and how to fix them:
Mistake: Creating social media profiles for every social media platform out there.
Facebook, Instagram, Twitter, Google+, Pinterest, YouTube, etc!! There are just too many social media platforms to choose from to promote your business. This can be overwhelming for small business owners, especially ones who lack the proper time to make sure each social media account is successful.
Solution: You really don’t need to be present on every social media platform. In fact, it might work against you to create accounts everywhere and then neglect them. My advice: Start one and only one social media account to begin marketing your business. (Pick the one where your target demographic is most visible.) Only focus on the growth and success of that account until you feel as though you are able to take on another. In this case, less can be more.
Mistake: Deleting negative comments and reviews
A negative comment was just left on your business Facebook page. What do you do? According to scalablesocialmedia.com, deleting the comment is NOT the way to go. “Responding to a negative review increases customer advocacy 16%.” Furthermore, not responding to a negative review decreases customer advocacy 37%.
Solution: Respond! Go to the platform that the negative review or comment was left on and reply nicely. Express your concerns for the customer and how you can solve their complaint. Leave your contact information so that the person can get in touch with you privately in order to continue the conversation in a way that isn’t broadcast to your entire Facebook following.
Mistake: Selling too much
Social media should focus on being social. People use social media to engage and connect with their friends, family, acquaintances, and lastly brands. It should NOT be a platform focused on commerce and direct marketing.
Solution: You still need a social media strategy to jumpstart your brand awareness in order to return sales. Focus on emphasizing personal, light-hearted, interesting content (photos and videos are a must!) instead of running pure advertisements. I’m not saying to eliminate social media contests and special offers completely, but a mixture of promotional content and social content is the key to creating fans of your customers so that they will, in turn, do some of the marketing for you.
What is your advice for marketing successfully on social media? Leave a comment below.