Knowing the tricks of the trade to content marketing is just one step of the process. After you have created your social media posts, blogs, and marketing emails, you must know how to measure what content is effective and what content is not.
If you’re wondering the best way to measure the effectiveness of your content marketing efforts, this infographic from Curata is here to help.
You may already know that you should be tracking the number of shares and favorites your content receives, but measuring the true effectiveness of your work requires you to take a dive into some more intricate metrics and analytics you may not have thought about before.
Take a look at the infographic below and make a check-list of which metrics you already analyze and which metrics you should be paying more attention to:
The infographic above explores seven different areas of metrics you should be analyzing– including consumption metrics, retention metrics, engagement metrics, lead metrics, sales metrics, production metrics, and cost metrics. Some of these are self-explanatory, such as cost metrics, which help you determine your overall return on investment. And of course, some metrics are a more conclusive measure of effectiveness than others. For example, I would deem sharing metrics more beneficial than retention metrics, because although your follower count can be telling of your brand popularity on social media, your amount of social media shares and likes are a more accurate measurement of who is actually involved and engaging with your brand and content.
What metric do you pay the most attention to when determining how effective your marketing content is? Leave a comment below.