When establishing your small business, one of the most important things on your to-do list is to create a website. A website is a major platform that will draw awareness to your business and most importantly create online sales. A solid and impressive website might take some extra time and effort on your end, but the results will be worth it all!
Here are five things every small business website needs:
-A memorable web address
A memorable domain name can be one of the best ways to brand your website and make certain that it can be discovered by other potential customers easily. If you need help brainstorming a catchy domain name, check out this business name generator for your website.
The best SEO (Search Engine Optimization) practices are essential to a website that wants to get noticed. One of the best SEO tactics is quality content. Each of your website pages should have at least 500 words. In addition, blogging about engaging content will drive traffic to your website. Quality content also includes customer testimonials and a clear description of who you are and what products/services you can provide to your customers and clients.
-Easy-to-find contact information
Providing contact information is essential to any website, especially when you are relying on customers to contact you in order to close a sale. I suggest putting your contact information in the most visible position of your web page. If possible, you should strive to include your contact information on each landing page of your website so that visitors can’t possibly miss it.
-A simple and engaging website design
As a small business, your website can be the most crucial component. If your design is too busy or flashy, you might steer customers away. In addition, over-the-top designs do not convert well on mobile phones or tablets, which are the main ways customers are viewing and shopping nowadays. Although you should have an attractive design, you should always remember to steer customers to the right website page after they reach your homepage with a simple navigation structure.
-Calls to action
A website visit is nice, but converting a website visit into a sale is even better! Make your calls to action big and bold so that your audience can’t miss them. If a customer can’t find the ‘click here’ or ‘subscribe now’ buttons on your website, they may not buy your products.