Search Engine Optimization (SEO) has become essential for any website. Localized SEO focuses on search engine optimization for businesses that need local business in order to survive and thrive. Although SEO is the foundation for online marketing, local businesses need other online avenues to improve search engine rankings. Learn how to use SEO for your local marketing by following the tips below:
First things first:
Claim your Google My Business page and make sure to add these things to it:
-correct business categories
-plenty of photos
-a local phone number
-reviews from customers
Optimize landing pages:
Nifty Marketing created a guide to creating an optimal landing page. There are a few things that are crucial to add to all of your landing pages. In order to have a successful landing page, you should always include your name, address, and phone number. In fact, 92% of listings contain these elements. In addition, 85% of listings have their business name in the URL, and 38% percent of listings have a call to action.
Incorporate social media:
One of the best ways to help your local SEO is incorporating social media. According to First Site Guide, “the more places the name of your business, content, and keywords appear, the more important you will appear to bots and search engines.” Don’t forget that social media is meant to be interactive! The more interactions and replies you have with your followers on social media, the stronger relationship you build with your local customers.
What tips do you have to improve search engine optimization for local businesses?