Are you are looking for a way your small business can stand out amongst the rest? Blogging may be your answer. Although blogging can be a time-consuming process, it is a proven way to increase your search engine optimization and draw customers to your website. According to HubSpot, a business that blogs has 55% more visitors.
In addition, blogging allows you to really showcase your expertise and creative side while marketing on the internet. It can be the ultimate persona of your brand and voice if you know how to blog correctly for your business.
Here are 6 free resources that will help you get your blog up and running:
WordPress– Before you even begin writing about your business, you must have a platform where readers can view your blog posts. WordPress is a free platform that allows you to write content, create a theme for your blog, share content via social media or newsletter, as well as other great features.
Other blogs about blogging- This might be your greatest resource of all. If you have limited experience blogging, or simply just need some additional guidance, what better place to look than other blogs! I find myself subscribing to and reading as many marketing blogs as I can. Some of my favorites include:
–First Site Guide
–HubSpot’s Marketing Blog
–Social Media Examiner
Of course, stealing content or ideas directly from another website or blog is deemed plagiarism, and might cause your blog to get docked points or even completely removed from Google and other search engines. Just remember to keep your blog posts original!
Google Calendar– Once you have learned how to write for your brand and are an expert at blogging as a means of online marketing, you should create a calendar to help plan your posts and content for your blog. This will save you time in the long run, so that you don’t have to spend hours thinking about what to write about next. Google Calendar can be used as your free online editorial calendar.
Hubspot Blog Topic Generator– So, now that you have your blog set up and are ready to start blogging about your business, you might be asking yourself: What do I write about?
I suggest this free service if you ever have trouble with content creation. (Who doesn’t?) I find myself frequenting the HubSpot Blog Topic Generator weekly to help me form new ideas and titles for my blog posts. In fact, the topic generator actually gave me the idea for this blog! It is the perfect tool if you are experiencing writers block or just need a better idea on how to phrase your title for your next blog post. It has helped me tremendously, and the best part is that it’s free!
MailChimp– After you have created your blog and begin writing, you will want all of your potential customers to know where they can find your blog and subscribe to it. Besides linking your blog to your social media channels and your business website, another free feature for your blog is MailChimp. MailChimp helps your customers stay in touch with your latest blog posts by sending your blog updates to them via email. It is a plug-in via WordPress, and is very user friendly.
Buzzsumo– So, you have created your blog platform, you have begun writing captivating and exciting blog posts, and you have even grown your subscriber base through MailChimp. Now what? Buzzsumo is a way to measure the results of your blog so that you can better improve it. Simply enter a topic or domain into their search bar, and you can discover content research, who is sharing what, and the main influencers amongst a certain topic. You can even view how many shares your individual blogs have gotten.