The Basic SEO Starter Guide for Dummies
Search engine optimization (SEO) is like the big elephant in the room. You know as a business that you need to address it, but you don’t want to. That’s understandable. SEO can be confusing, time-consuming, and difficult. But that doesn’t mean it’s impossible.
If you’re willing to listen and devote a little bit of your time, SEO is fluid enough to accomplish any goal. Here are 10 simple steps to learning SEO.
Step 1: Setup
Your SEO strategy needs to be as solid as the foundation of your house. Our foundation is made up of tracking tools including Google Analytics, Google AdWords, and Google Webmaster Tools.
- Google Analytics tracks and analyzes how visitors interact with your site. This is important to learn which content is the most effective, what your customers are looking for, and what makes them convert.
- Google Webmaster Tools provides insight into Google’s mind, showing how each page is performing, which keywords are working, and pointing out any issues that the Google crawlers run across.
- Google AdWords is an additional tool to find what users are searching for and how they’re searching for it.
Step 2: Site Audit
Once your tools are up and running, do an audit on your own website. Check your content against Google’s rules to make sure it’s compliant. There are several free audit sources out there including the Technical Site Audit Checklist and Mobile Site Audit Checklist from MOZ. You might also checkout SEOptimizer.
Step 3: WWW
Believe it or not, those three “w’s” at the beginning of your web address actually matter. While there isn’t a difference for the user whether they type in “www.iboomerang.com” or “iboomerang.com,” search engine crawlers are different. You should choose whether to use the “www” or not, but keep it the same across the board. If you use both ways, the crawlers will see two different websites, and that can damage your rankings and link quality score.
Step 4: Keyword Research
Now that you have your tools set up and know where your site needs work, you can do some keyword research. This will give you an understanding what your audience and is searching for and how. Aside from the aforementioned Google Adwords, you can also use Google Trends and Ubersuggest for ideas.
Step 5: Navigation
Good navigation serves two purposes. First, it helps visitors navigate your website easier (likely causing them to stay longer) and second, search spiders use it to find links between pages. Plot out your navigation and menu so that it makes logical sense. Group together similar products into the same parent category.
This is just the start of the SEO Starter Guide. Check back tomorrow for Part 2!