Yesterday, I brought you the first half of my Basic SEO Starter Guide for Dummies. As a recap, the first five steps are to:
– Set up Google Analytics, Webmaster Tools, and AdWords
– Do an audit on your website
– Choose whether or not to include WWW
– Research keywords
– Build a good navigational structure
Here is the rest of the 10-step process:
- Create High-Quality Content
People want answers; Be there when they type their question into a search engine. Google’s latest algorithm puts a major emphasis on useful and relevant content. Create content for as many topics as you can think of without keyword stuffing.
- Add Meta Tags
Not only do search crawlers use meta tags to determine what you webpage is about, search users see the information in their search results. Each meta description should be around 160 characters long, include keyword phrases, and provide a good summary of the page. This is also a great place to add in a call-to-action.
- Learn Some Basic Coding
Adding in your meta tags and understanding their use is easier when you’re familiar with basic HTML coding. When you know how to properly build a robots.txt file and add it to your website, you will have better control over how search crawlers visit your website. For example, you can tell them which pages to visit or not to visit, which ones to index or not to index, and any other important tracking information.
- Build a Sitemap
The best way to help search crawlers index your website is to build a sitemap. Sitemaps list every page on your website for the spiders and users. This will help them better navigation your site and increase traffic and visibility.
- Earn Backlinks
In addition to the work you do on your own website, you need to spend time working off of it. Build links through content marketing, blogging, infographics, site directories, social media, and any other tools that allow you to leave digital footprints.
There you have it! You’re on your way to search engine optimization success!