Infographic from KISSmetrics Shares the Reasons People Leave a Website
Your website is, quite literally, your online store. You should take as much care in the look of the facade of your virtual store as that of your physical store. One might argue that maintaining your online office is even more difficult than maintaining your office located on Main Street. Attracting a potential customer is hard enough. Then, you have to keep them interested to maximize customer retention and purchases.
The marketing professionals over at KISSmetrics were kind enough to put together a comprehensive and beautiful infographic that gives 8 reasons people leave a website and some tips on how to fix the problems. Here are the key points:
- A website with bad navigation will only anger your potential customers. Your navigation should be easy to understand. Try grouping similar navigation elements in a central area, and if your website is rather large, be sure to add a sitemap.
- Don’t suffocate your visitors with ads that pop, flash, or fill the entire browser.
- Half of sales are lost because customers cannot find what they’re looking for. Make your content easy to find by developing a good content structure.
- Automatic audio or video can be seen as intrusive. Give users the option of viewing videos or listening to audio. Try to write the content of the video into paragraph form instead. This will improve user ability and improve search engine ranking.
- Allow your customers to get to content WITHOUT having to register. Instead, give them a preview or demo to encourage them to register.
- Do not intentionally make your website bland and useless. Minimal design can be effective if done correctly, but you still want to make sure your customers can find what they need.
- Choose legible colors and fonts and proofread all of your content.
- Update your content regularly. This helps with organic search results and keeps your visitors interested in you and your brand.
Read over this infographic and then put yourself in your customers’ shoes. Think about the ways you can improve your online store, boost customer retention, and ultimately convert more sales.