Web conferencing is becoming a highly utilized tool in both sales and organizational communication, showing marked success in achieving its intended goals.
Today, we’re going to take a look at a growing trend in both internal and external business communication: web conferencing. Web conferencing is becoming a highly utilized tool in both sales and organizational communication, showing marked success in achieving its intended goals. That being said, let’s examine some benefits and strategies of Web conferencing.
The first and most obvious benefit that immediately comes to mind for Web conferencing is convenience. If you’re a sales agent, the ability to give presentations from your home or office can significantly reduce cost and travel time. Logically, less time on the road allows for more time spent working leads and closing deals.
USA Benefits Group is one agency that has implemented an almost exclusively Web-based sales process to great degrees of success. They use Web conferencing to not only show prospects their products offered, but they can actually transfer control of the conference to the prospect-turned-client, allowing them to provide a digital signature that will complete the sale.
Internally, Web conferencing has been shown to increase attendance in meetings and online training sessions. According to a 2007 survey, about 76% percent of training instructors employ some level of Web conferencing for trainings and general meetings. The same survey also found that 63% of training sessions included new attendees that could not have participated if the session were not held online.
Along similar lines, Webinars, or Web seminars, have become very prominent in the professional community. Many businesses and organizations are utilizing Webinars to establish credibility with clients in their market. Much like a blog, Webinars cover specific subject matter that their target audience would be interested in, then usually include a product tie-in somewhere towards the end that fits with the topic of the Webinar. Some Web conference tools, such as iBoomerang’s Web Conference Tool, allow users to simultaneously record the audio and video of any session for play back at any time, making Webinars a cinch to set up.