As marketers, we should constantly be keeping in touch with internet trends, especially when it comes to social media. Facebook and Twitter trends give us insight into the minds of our consumers. We can then use this information run more effective targeted campaigns and generate more sales.
To make your lives easier, I’ve combed through the annual reports from Facebook and Twitter that detail the most popular stories on social media for you! You’ll see a lot of similarities between the top-shared stories and the top-searched stories from Google. What is interesting to note is how social media influences search and search influences social media.
The top global topic of 2014 on Facebook was the World Cup. In fact, Facebook says the 2014 FIFA World Cup in Brazil drove more conversations than any other even in the company’s history! Interestingly enough, the World Cup only finished sixth on the list of top U.S. topics.
The World Cup was also the top story on Twitter with over 672 million tweets published during the month-long tournament. At its peak, also the largest one of the year, there were 618,725 tweets sent PER MINUTE when Germany claimed the championship.
In second place on Facebook’s global list was Ebola, which nabbed the top overall spot for U.S. posts. This was followed by the elections in Brazil, which didn’t even appear on the U.S. top ten list. The contest was full of drama. Environment Minister Marina Silva was put on the ballot after the Socialist Party candidate Eduardo Campos died in a plane crash. Incumbent Dilma Rousseff led the election, receiving 42 percent of the vote. However, to be declared a winner, you need to earn at least a 50 percent majority. This led to a runoff between Rousseff and opponent Aecio Neves. In the end, Rousseff narrowly beat out Neves to earn another four-year term as President.
What did claim the second spot on the U.S. list? That was the ALS Ice Bucket Challenge, which finished fifth on the global list. Following that was Robin Williams. As we reflect back, it’s clear to see the positive impact he had on the world. He was the most-searched story on Google, he was the fourth most popular global topic on Facebook, and #RIPRobinWilliams was one of the most popular hashtags on Twitter. Who can forget this memorial from The Academy of Motion Picture Arts & Sciences?
The other topics finishing out Facebook’s global list were the Conflict in Gaza, Malaysia Airlines, Super Bowl, Michael Brown/Ferguson, and the Sochi Winter Olympics. The most popular topics in the U.S. included the US Midterm Elections and ISIS.
Malcolm Smith of the Seattle Seahawks makes an angel in the confetti after his team defeated the Denver Broncos at Super Bowl XLVIII. (Photo by REUTERS/Shannon Stapleton)
Some other interesting Facebook notes:
The most checked-into places in the US were Disney properties, Universal Studios Hollywood, and Times Square.
The most talked-about athletes in the US were LeBron James, Derek Jeter, and Flloyd Mayweather Jr. (Ray Rice and Adrian Peterson aren’t even in the top 10!)
The most talked-about entertainers in the US were Beyonce, Pharrell Williams, and Nicki Minaj.
The most talked-about songs in the US were “Happy” by Pharrell, “All of Me” by John Legend, and “Stay With Me” by Sam Smith. “Dark Horse” by Katy Perry didn’t even make the list despite being the most-watched music video on YouTube.
The most talked-about TV shows in the US were Game of Thrones, Orange is the New Black, and The Walking Dead.
The most talked-about movies in the US were Frozen, Guardians of the Galaxy, and Teenage Mutant Ninja Turtles.
Where did Twitter take the lead in conversations? It claimed what is known as the “Golden Tweet.” Ellen Degeneres’ star-studded tweet from the Oscars was the most-retweeted of the year with over 3.3 million!
Other popular hashtags included #IndyRef, which was used by Scottish citizens to vote “yes” or “no” regarding a referendum on independence from the UK, and #BlackLivesMatter, which is a response to the protests in Ferguson, Missouri. Also tied to this decision is the powerful hashtag #ICantBreathe.
Which was your favorite of the Facebook and Twitter trends? What are your trend predictions for 2015? Leave us a comment below!