Our Favorite Super Bowl Commercials
It’s that time of year again where everyone debates who is the strongest contender going into the Super Bowl. I’m not talking about football teams; I’m talking about the Super Bowl commercials.
There are the perennial favorites – Budweiser, Doritos, Coca-Cola – intermixed with newcomers. We already know Loctite is basically spending its entire annual advertising budget for this latest installment of its #WinAtGlue campaign. The big question will be if the move pays off.
The cost for a single 30-second spot in the 2015 Super Bowl costs $4.5 million, the highest price tag so far. With an estimated 184 million people tuning in for the big game, a successful ad could take a relatively unknown company to a household name. It certainly wouldn’t be the first time. In fact, two of those companies makes our list of the 10 best Super Bowl commercials of all time. Check them out!
10. Ameriquest – Cat
Going into Super Bowl XXXIX, little was expected of Ameriquest because the company was a first-time advertiser, but the ad proved to be one of the best of the year. In the spot, a woman walks in on what appears to be her significant other about to kill her cat. The end tagline reads, “Don’t judge too quickly. We won’t.”
Ameriquest followed up the ad with a second one called “Airplane Turbulence” that featured a similarly-awkward situation.
9. E-Trade – Broken Wings
E-Trade’s commercials featuring talking babies launched the company to a household name. The ad discusses taking control of your investments during a rough economy… with some musical inspiration.
8. Snickers – Betty White
Anything that features Betty White is a win in my book. This Super Bowl commercial featured White struggling through a pickup football game with the guys. An argument ensues before she eats a Snickers bar that transforms her into a regular guy. “You’re not you when you’re hungry,” the ad says. Plus, there’s a bonus appearance by Abe Vigoda!
7. Google – Parisian Love
Google ran a really clever ad in 2010 that showed only the searches of a traveler in Paris. It shows how Google can help you through all the stages of your life. The feels!
6. Reebok – Terry Tate
This commercial was destined for greatness. It featured Lester Speight as “Terrible” Terry Tate, the Office Linebacker. In the ad, Tate serves as an office manager, making sure other employees get their work done. “You know you need a cover sheet on your TPS reports, Richard!” he yells. “That ain’t new, baby!”
5. Budweiser – Wassup
While it might be regarded as slightly annoying now, the Wassup commercial from Budweiser that aired during the 2000 Super Bowl created a cultural phenomenon. People everywhere simply couldn’t help asking each other, “Wassup?!” The company followed up this ad the next year with the similar “What Are You Doing?” spot.
4. McDonald’s – The Showdown
Larry Bird vs. Michael Jordan. Need I say more? It’s been 22 years since this ad ran in 1993, but people still talk about it and companies are still trying to imitate it. In the spot, Bird challenges Jordan to a game of HORSE. The winner gets the Big Mac and fries. McDonald’s did a reboot of the ad in 2010 that featured Dwight Howard and LeBron James.
3. Chrysler – Imported from Detroit
Chrysler made a powerful statement in 2011 with its “Imported from Detroit” ad. The company was struggling, having declared bankruptcy in 2009, something many people in the country could relate to. The spot features scenes of Midwestern misery, specifically from Detroit, while the overlaying voice talks about hard work and dedication.
Michigan native Eminem takes his place behind the wheel of a Chrysler 200, drives to the Fox Theatre, turns to the camera and says, “This is the Motor City. And this is what we do.” Chilling.
Chrysler has continued to pump out successful ads including Half Time America, which features Clint Eastwood, and America’s Import, which features Bob Dylan.
2. Volkswagen – The Force
Volkswagen was the first company to really harness the power of social media. The automaker put the ad on YouTube the week before the big game in 2011 to build chatter. The spot features a young child dressed as Darth Vader, trying to use The Force. He’s successful on the Passat (with a little help from dad, of course).
1. Budweiser – Brotherhood
It was really, really tough to decide on a top Super Bowl commercial. Quite frankly, Budweiser/Bud Light/Anheuser Busch could take every spot on this list. They’ve made us laugh with the aforementioned “Wassup” ad, the classic Budweiser Frogs ads, the “Replay” from 2003, and the Magic Fridge from 2006. They’ve also tugged at our heartstrings with their 9/11 Tribute, Welcome Home spot, and Puppy Love commercial from last year.
While the best Super Bowl commercial is up for debate, we feel Budweiser and its parent company dominate the competition year after year, making them our Super Bowl commercial MVP.
What do you think? Do you agree? Did we miss one?