Social media is an important marketing tool that every business owner should utilize and navigate. Getting your brand on social media, whether it is through a Facebook, LinkedIn or Twitter page, is important to build customer relationships and engagement. Here are some tips to help get you started.
1. Reach your demographic
In order to determine what social media platforms you should use, you must first decide who you are trying to reach.
Are you marketing to older clients that may not be as familiar with social media? Facebook is a good option for people who want to reach adults in the 35-54 and 54+ age ranges, because that is Facebook’s largest growing age-range as of 2014. Facebook is also the most popular social media site, with more than 70 percent of online adults actively participating in Facebook.
Do you want to spread brand awareness by connecting with coworkers and potential business partners? LinkedIn’s core demographic is those aged between 30 and 49, i.e. those in the prime of their career-rising years.
Do you want to chime in on trending topics and start conversations? Twitter is your greatest option to do so, as well as connect with the younger aged demographic.
Sticking with just one social media platform might not be the best route either; engaging on two or more social media platforms helps you reach a larger audience and connect with more potential customers.
2. Know your platforms
The largest social media platforms that businesses and consumers use alike are Facebook, LinkedIn, and Twitter. Facebook allows business owners to create business pages to post pictures, video, and written content on. Twitter allows for all three of these features to appear on your page’s timeline as well, but Twitter limits you to 140 characters per tweet. Similar to Facebook, LinkedIn has the capability to connect professionally as well as post updates and share news articles that your followers will be able to engage in. Although some social media platforms seem similar, it is important to craft your messages specific to each platform.
3. Craft creative & relevant content
Your personal Facebook page is not your business’s Facebook page. Remember to think about your audience and what they might like to see while scrolling through their Facebook news feed or Twitter timeline (not pictures of your summer vacation or your newest pet). Remember to keep your posts relevant to your company and tailor each post to audience members. One of the best ways to get larger engagement on your social media is to use images rather than text to draw readers in. Tweets with image links get an engagement rate 200% higher than those with just 140 characters.
4. Keep it social!
The most important thing to remember about social media is that it is social. Your social media is the personality of your brand, and needs to exude your brand on each platform. Remember not to mass message about your products and services, but rather keep a conversation going about what your products and services can do to help your audience.
A general guideline to make sure your social media stays engaging is to abide by the rule of thirds. The rule of thirds states that one-third of your social media content should be shared content (relating news articles, industry news), one-third should be conversational content (conversing with other brands and customers), and one-third should be promotional content (marketing your products and services). Following the rule of thirds and staying relevant and up-to-date on trending topics is an excellent way for your audience to connect with you and want to engage with your business on social media.
Need help crafting engaging social media for your business? iBoomerang has you covered.