Headline Help: The Secret to Writing Fascinating Headlines


Creating persuasive and interesting content is one feat, but getting your audience and followers to actually click and read your content is a tricky task on another level. When creating a blog post or your next e-mail marketing campaign, one would think that the body of information might be the most important part of an e-mail or blog post. However, research suggests that a headline is actually the most significant part of your content.

On average, 8 out of 10 people will read the headline, but only 2 out of 10 will read the rest. If you want people to read the rest, you must create an attention grabbing headline.

Take these headline writing tips into account if you want more clicks on your e-mails or blog:

Rules of 50s:

Writers suggest that writing your headline should take up 50% of the entire time it takes to write a post. This emphasizes just how crucial a good headline is to your story. The next time you are writing a piece that you really want your audience to click and read, spend extra time obsessing over the perfect headline.

From an advertising standpoint, the headline and the first 50 words of text are the most important. The next time you are writing a persuasive piece or e-mail, make sure to put extra effort into the headline and the opening paragraph if you want readers to continue reading.

The power of a headline is the ability to gain more followers, get more reads, and acquire more sales.

So, now you are asking: How do I create an amazing headline?

Think of headlines that you click on as a reader. Why did I click on this article, tweet, or post? For me, it usually has something to do with a catchy or interesting headline. As a writer, you should strive to create headlines that are unique, useful, and provide a sense of urgency to the reader. Headline formulas can help you do just that.

Buffer provides some excellent tips on how to create effective headlines, and also supplies headline formulas.

Some of the best formulas via Buffer include:

  • Numbers + Adjective + Target Keyword + Rationale + Promise
    • Ex: 10 Simple Steps You Can Take Today That Will Make You Happier
  • [Do something] like [world-class example]
    • Ex: Tweet Like an All-star
  • [Adjective] & [Adjective] [What You Are / SEO Keyword Phrase] That Will [Highly Desirable Promise of Results]
    • Ex: New and Useful Content Marketing Trends That Will Drive You More Traffic
  • The Secret of _______________
    • Ex: The Secret of Writing Killer Blog Content on a Near-Daily Basis

Some of my favorite additional headline tips:

  • Use “How to”
    • How to Draw More Traffic to Your Page for Free
    • How to Create the Perfect Headline
    • How to _____ in Five Easy Steps
  • Use numbers
    • 5 Ways to Increase Your Twitter Following
    • 3 Reasons to Start Blogging
    • 10 Ways to Create Catchy Headlines
  • Use out of the ordinary adjectives
    • 7 Incredible Ways to Save Money on Advertising
    • How to Effortlessly Gain More Followers
    • 10 Ultimate Tricks to Writing a Perfect Blog

Headlines tend to fail if they are not specific enough, or not specific to the content you are writing about. Headlines also fail when they are too long or confusing. Use one of these headline formulas for your next blog post or e-mail marketing campaign, and your audience will actually want to engage with the content.

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