Search Engine Optimization (SEO) is simply described as a way to maximize the number of people to a website by ensuring that the website appears high on the list of results from a search engine.
Let’s say somebody is looking for health insurance and typed the words “health insurance” into a Google search. You want your website to be the first website that Google detects and shows as a result. Some companies and businesses pay for their website to be the first result on a particular Google search. In order for this to happen for free, you must optimize your webpage to cater to search engines. One of the best ways to do this is to include keywords on your website that relate to keywords that are searched for often.
If you are interested in learning an overview of SEO, check out The Beginners Guide to SEO.
Webtools such as Google Analytics show you the demographics of the people visiting your site, so that you can better market to those people. Google Analytics also measures the traffic to your webpage, so you know whether the keywords you are using are effective or not.
Here is a list of additional tools to help you better understand and use SEO:
- Google Analytics – http://www.google.com/analytics
- Google Webmaster Tools – http://www.google.com/webmasters
- Google Website Optimizer – http://www.google.com/websiteoptimizer
- The Beginners Guide to SEO – http://moz.com/beginners-guide-to-seo
- Google Search Engine Optimization Starter Guide – http://static.googleusercontent.com/media/www.google.com/en/us/webmasters/docs/search-engine-optimization-starter-guide.pdf
- Wordstream – http://www.wordstream.com/keywords
- Google Snippet Data – http://www.snippetoptimizer.net/
- Microsoft Free SEO Toolkit – http://www.microsoft.com/web/seo
If you have any additional questions about SEO, feel free to e-mail Rachael at firstname.lastname@example.org.