One of the great benefits to using an email marketing service such as iBoomerang’s is the ability to create awesome-looking emails even if you may not consider yourself a design expert. In fact, a lot of awesome templates are designed with you in mind, making it easy to change wording and edit the templates to your desirability.
Even with our pre-made email marketing templates, there are still some important design tactics that you need to be aware of to make your emails the best they can be. The design of your templates can determine whether or not someone pays attention to your emails.
Here are some mistakes to watch out for:
One of the must-haves of email marketing is graphics and images. Pictures have a 37% higher engagement rate than just plain text. A couple images in an email is important to grab the reader’s attention, however, overloading your email with too many images can turn your readers away.
A study shows that emails with three or fewer images has the highest click-through rate.
Using the wrong colors
Using too many colors or using colors that just don’t go together can distract your reader and make your emails look unprofessional.
A good rule of thumb is to utilize the colors of your brand that are recognizable to people who know your business.
Going off of the last mistake, too many different fonts can make your emails look messy, distract your readers, and make your business look unprofessional as well. Making your font size too big or too small can also lead to distraction.
Use a font that is easy to read, and try to avoid using more than two different fonts in templates that you send out.
Incompatible with mobile devices
In today’s world, 65% of all emails are opened on a mobile device. Due to this, it should be pertinent that your emails are compatible with mobile devices. The easiest way to make sure your templates look great on mobile is to test your emails by sending them to a mobile device to preview. Make sure your message is clear and that your audience can receive your message on all platforms and devices.
Forgetting to brand
Arguably the worst mistake you can make while creating an email for your business is forgetting to brand. Images, fonts, and colors all go into creating your brand. Be consistent with your logo and branding colors and consider consistent language in a tone that your business would use when writing the text of your emails.
Are you making these mistakes?
Luckily for you, iBoomerang has taken care of all of these blunders for you, and makes it easy to avoid these mistakes. Our pre-made templates are always branded to your business and compatible with mobile devices. If you haven’t already, try iBoomerang Email Marketing+!