Boost Blog Readership by Including These 6 Elements in Every Post
On the internet, it’s common for fads to come and go quickly, but blogging is one that always comes back around. In fact, there are over 150,000,000 blogs on the internet and a new one is created every half a second. This is why it’s important that every blog post you make is engaging and informative. Here are the six key elements of an influential blog post:
1. Engaging Photos or Graphics
Articles with images get 94% more views than those without. Photos help break up text and give readers a chance to absorb the information you’ve presented. Additionally, 60% of consumers are more likely to consider or contact a business when an image shows up in search results.
2. Clean Design and Layout
Optimize your blog and blog posts for desktop, mobile, and tablet viewers. This, along with quality content, adds credibility to your name and helps with SEO.
3. Unique Voice
Keep your readers coming back by giving them information that is informative and that they can’t get anywhere else. Let your unique perspective on the subject matter shine! When writing your content, write in a conversational tone, use simple words and eliminate fluff, and use short sentences.
4. Connect with Social Media
It’s so important to cross-promote your work! Connect your blog to multiple social media outlets, like Facebook and Twitter, to increase traffic to your site. Additionally, promoting on social media will help create the conversations that fuel social networks. Ask your followers a question when you post your blog. This shows you value their opinions.
5. Clear Call to Action
I’ve written this tip in many of my previous blogs, which should tell you how important it is. Make sure it’s clear what you want your readers to do – sign up for a newsletter or special offer, watch a presentation, or make a purchase!
6. Be Rebellious
Be cautious while doing this but don’t be afraid to go against the grain. People love to debate, so controversial posts tend to get a lot of links from people that are refuting your information. You’ll also receive more comments and create more engagement.