The reputation of a business is essential to its survival. The trust and relationship between business and consumer is one that can have a profound effect on success. Maintaining and earning trust through an online medium can prove to be more difficult in the modern age of social networking, websites, and other methods of instant communication.
Follow these four tips to help build trust for your online business:
Create a Consistent Brand
Create a genuine voice that fits your company and apply it to your social media pages, website, blogs, and emails. Put your own personal touch on each of these platforms as well; people who visit your website, social media profile, or read your emails want to know that a real human is behind the words, and not just a robot. This can be done by adding profiles of your employees to your website, with pictures and videos that give your business a consistent brand. Sensing a real human presence behind your words will make your clients more inclined to trust you.
Provide Contact Information
In order for potential clients to trust you and your business, you need to show them that you are running a legitimate business. In order to do this, make sure to fill out the contact information on your website with telephone numbers and email addresses.
A generic email might make your consumers feel sketchy. In order to eliminate this, make sure you have professional email. iBoomerang’s Professional Email is not only more custom and memorable, but it also helps your customers trust you by providing a credible email address.
Social media profiles are a great idea to instantly make your business more trustworthy. Linking your Twitter, LinkedIn, and Facebook business pages to your website and newsletters helps link a friendly, approachable face to your business.
Showcase Customer Reviews & Testimonials
Providing customer testimonials and reviews of your products and your business is one of the most effective ways to gain a consumer’s trust. Because your business is focused on an online platform, many customers will read online about your business and products and make a purchasing decision based on others’ opinions. Third-party validation is beneficial to all business operations, but especially if your company is online-based.
Provide Helpful Information
This is where online channels, such as blogs and social media networks, help create a community that surrounds your business. You want to aim for content marketing that is geared at building trust via expert advice and breaking news in your field of business. If you demonstrate that you know what you’re talking about through a blog or social media post, your reputation will help convince customers that your business is trustworthy and legitimate.