You already know that social media is a must, but are you making these mistakes that could be hurting your social media marketing success?
Using the wrong platforms
As a small business owner, quality over quantity should be the rule of thumb for social media. You do not need to be on every social media platform to be an effective digital marketer, but rather picking a few platforms (I’m an advocate for LinkedIn, Facebook, and Twitter for sales people) that really cater to your ideal audience is where you can be most effective at promoting your brand.
Not following back
When people in your industry follow you, be sure to return the favor and follow them back (or connect with them on LinkedIn). It will keep your professional credibility thriving.
In addition, follow potential clients, leaders in your industry, inspiring people, and people who will promote your business or put out quality content. Sharing information from these accounts (articles, thoughts, and reviews) will also help build conversation on your social media accounts.
Not engaging with prospects/consumers
If a potential/previous customer takes the time to post on your social media accounts, whether a review, complaint, or a comment, ALWAYS reply. Just acknowledging a person’s comment or review with a “like” or “favorite” isn’t enough. You want to show your potential clients that you are a friendly person on the other side of the computer screen by replying with a comment directed to the specific individual.
Not using analytics/tracking your numbers
In order to know whether or not your content is effective, you should be tracking your numbers. Know the numbers of followers you are gaining, and the number of comments/likes your postings are receiving. Each major social media platform has their own version of analytics, which shows you important numbers like the ones I just mentioned.
Having a generic bio
Nothing is worse than a robotic, uncreative, boring biography of your company on your social media pages. Try to add a unique voice into your company’s bio. It is also important to always make sure your businesses contact information is available in your bio, including at least your website and e-mail address.
Not having an updated profile image
It is pertinent to include a picture of you or your company’s logo in your business social media profiles. Without one, your company pages lose credibility and a customer might not feel connecting with you is trustworthy.
Not having updated cover photos
This goes hand-and-hand with your profile picture. Having a cover photo on your Facebook, Twitter, and LinkedIn accounts will help you look more professional as a business, and increase your credibility.
Not sharing content
There is no point to have a social media profile for your audience to follow if you do not connect with your audience by giving them news pertaining to the industry, and opportunities for them to engage with content. You should share other professionals’ and businesses’ content to foster a conversation with your followers.
Not producing original content
Although sharing other people’s and businesses’ content is good, you should also produce your own original content. The best way to do this is by blogging about your industry. You can tweet about the articles you write as well as share them on all other social media accounts. Start by posting twice a week, including any specials or contests you are running, or a simple article dealing with your industry.