Building a Solid Online Reputation for Your Small Business

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffet

 The quote says it all. If you’re looking to build a reliable and trustworthy reputation for your brand and business online, start by following these tips:

  1. Don’t be something you’re not

The first rule to building a memorable brand is being yourself. This is particularly important in an online atmosphere, because you want to be as genuine as possible as an online salesperson. When marketing on social media, try to write your content the way you would talk if you were sitting across somebody in a coffee shop having a conversation. Take a look at other bloggers and writers and study what makes them unique.

  1. Be consistent

Customers like to know what they can expect from you and your business. Keeping consistent practices, availability, core values, and engaging marketing will keep clients coming back.

  1. Show people a glimpse of your personal world

Finding the perfect balance of personalized professional content gives people a more complete picture of you and your business. Posting content involving places you travel, and foods, books, or music you like can allow your audience better relate to you and your brand. However, be cautious of just how much of your personal life you share online.

  1. Share stories

Personal stories or secondhand stories of challenges, successes and triumphs can give your audience an idea of what your business is all about. Your audience will resonate with the stories and it will help build a trustworthy brand.

  1. Be reciprocating

If somebody engages you on your blog, Twitter, LinkedIn, or Facebook, you shouldn’t ignore that person—just as you wouldn’t in a face-to-face conversation. You should also leave comments on their blogs and social media pages, as well as reply to their comments if it was a conversation starter.

  1. Offer solutions

Put social selling by the wayside, and offer solutions to your social media following. The unspoken rule with marketing on social media is 4 to 1. Four posts should be about providing information and solutions to your customers, to one post promoting or selling yourself.

  1. Ask for reviews and testimonials

Opinions of other customers is valuable to future potential customers. Displaying customer testimonials and reviews on your website or social media pages is a great way to show how others view you and your business. If you have received a negative review, for example on a Facebook business page, turn it positive by addressing the customer’s complaint in a timely, publicly, and friendly professional manner.


Do you have additional tips to keeping a solid online reputation for your business? Leave a comment below.

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