Whether you are a seasoned blogger or just a beginner, building an audience base to read your blogs is the key to success for any popular blog.
Building an audience will come over time. However, if you start with some ‘blogging best practices,’ you are sure to create a better chance of gaining that audience quicker.
Here are some tips to create a blog people actually want to read:
Put aside time to produce quality content
It’s no secret that quality content can’t be rushed. If you’re just casually blogging to draw attention to your business or website, still allow yourself a couple hours a week to produce your content. It takes more time than you think to discover things to write about, research topics, collect facts and sources, and then finally write.
Putting aside time to produce interesting content goes hand and hand with…
Always have your eyes open to discovering new content or creating new ideas. I like to keep a journal of all the articles and interesting reads I run across while surfing the web. This helps cut down on time when you’re looking for something to write about next. It also helps eliminate a syndrome every writer stumbles upon—writers block.
Come up with catchy titles
Often times, I find myself working longer to figure out a unique title that will grab a reader’s attention than writing the blog’s content. And that is how it should be. According to David Ogilvy, five times as many people read the headline of an article than read the body copy. Try including a number or a unique adjective in your headline—it is more likely to grab your reader’s attention.
Here are a few of my favorite catchy headline formulas:
- # Ways to __________
- The Secret to/of _____________
- The Most Effective Way to ___________
- The Easiest Way to ______________
- # Tips to _________
- Did you know _________?
Always know your audience
Before you start writing, it is important to know who you are writing to. How old is your target audience? What does your audience do for a living? What do they want to know by reading your blog? A better understanding of your audience will help you engage better through your blog posts.
Find your writing style
Believe it or not, your voice matters more than the subject you are writing about. If you don’t know your writing style, it is time to discover it. Do you write very detailed or keep things short and sweet? Do you talk conversationally or are you all business? To gain the trust of potential clients and readers, don’t try to be something you’re not. If you write in your own personal tone/voice, words will flow easily and naturally.
Nobody likes to read one large textbook paragraph of text. Writing shorter paragraphs and spacing them out properly will keep your readers interested in your material—and it makes your blog much more aesthetically pleasing.
Don’t write too much or not enough
The rule of thumb to writing blog posts is to try to write at least 300 words and no more than 1,000 words. If you do write more than 1,000 words, only write as many words as it takes to make your point, and then cut the rest.
What tips do you have to become a better blogger? Leave a comment below!