When somebody searches something using Google, Bing, or Yahoo, the search engines find web pages and other content to rank based on relevancy to that person’s search.
SEO is short for ‘search engine optimization.’ It is the process of gaining traffic to your website from the use of ‘free’ and ‘organic’ search results on search engines. It is a more credible way to promote your business, and can even be more effective than paid search advertisements.
Here are some tips to get you started with SEO:
- Content rules all
The first rule of having a good ranking website is having well-written and unique content that focuses around your keyword or keyword phrase.
- Make sure to have a keyword focused title tag on every page of your website
A unique keyword included in your title tag is more important than your business name. If you must have your business name in the titles, put it at the end.
- Update your site often with new content
Add new content to your website on a regular basis. If your site content doesn’t change often, this is where adding a blogging component to your website could come in handy. New content adds relevancy when search engines are ranking and optimizing.
- Links, links, links
When creating content for your website or blog, don’t be shy linking out to other websites. It will encourage others to link to you as well.
- Especially links from .edu domains
Links ending in ‘.edu’ are given a nice consideration by search engines. To find links to pay attention to, look for possible .edu sites that are looking for sponsors.
- Focus on one keyword
Do not try to optimize your page for several keywords at once—stick to one focus word/phrase
7. SEO results take time
The results of the effort and work you put into SEO today might not become apparent or credited by search engines for weeks or even months.
8. Include more than the basics
Include video, podcasts, social media content and news. Search engines don’t just focus on links and text nowadays.
9. Newer sites require more patience
It takes time to build your site up, and your site will more than likely take time to outrank any older or more established websites.
- Don’t copy content from other sites
Search engines that find content that has been taken from elsewhere may downgrade rankings for your website.
- Use resources
Are you new to SEO? Get advice directly from popular search engines, such as Google—with their Webmaster Guidelines. Check out more resources here.
- Start now!
The quicker you begin your SEO practices, the quicker your website will be gaining search engine rankings on competitors.
Good SEO practices take time and patience. Perfect your website starting with these tips and you will be on the path to bettering your search engine optimization!